This question came from a professional. Who can help me create traffic to my website? I need someone to help me with marketing my website. I have a website designer who is working for me but looking for more advise or recommendations. It is great that you are getting a professional website designer to work on your website. There are...

What can IT professionals do to increase their exposure on social media? This is a great question. Here are 7 thing an IT professional can do to increase their exposure on social media. Craft your 30 second elevator pitch Create your individual website Create valuable shareable content Post your content on your website, and business social media pages Start participating...

Specialization The entity set might comprise of subgroups of entities which are discrete in some way from additional entities in the set. For an example, a subset of entities within an entity set might have columns or attributes which are not shared by each and every entities in the entity set. The Entity Relationship (ER) model offers a way out...

How do you develop an effective content marketing strategy? What are your rules? While there aren’t any hard and fast rules regarding an effective content marketing strategy, you will be more successful if you keep this list in mind. 1. Understand your audience (buyer persona, research) 2. Keyword research 3. Identify effective content 4. Decide on placement 5. Develop your...

Mapping Cardinalities The cardinalities is the number of entities to which any other entity can be linked through any relation set is known as mapping cardinalities, or cardinality ratios. Mapping cardinalities are mostly valuable in defining the binary relationship sets, even though they can subsidize to the definition of relationship sets which involves more than two (2) entity sets. o...

What are the relevant metrics for tracking ROI on social media and to determine the success of a digital marketing campaign? This is an impossible question to answer with a single solution. As a business consultant, I normally start off with a discovery session to clarify the client’s business goals. Zach Gallagher, Director of Interactive Strategy for Weiden + Kennedy,...