What is the Future of Media?
Let’s face it…the modern generation would rather watch something on a screen than read about it, or listen to a live speaker (concerts excluded). I base this statement on the culture of university students in the USA, and on watching my own children. Here is an anecdote to help make sense of my statement…
One speaker was making a personal presentation at an Ivy League university. The students were not engaged, talking and texting amongst themselves. The speaker had made the same presentation previously and had a recording of that presentation. He stopped speaking, and had the technicians turn on the recording on the screen. The students were immediately captured by the video presentation of exactly the same material.
This observation raises some thoughts in my mind:
It may be that businesses are going to need to become more media conscious in their resources. Perhaps our instruction will become less like a classroom and more like a video presentation. Perhaps we will have less written instruction, and more recorded demonstrations.
I have been looking at things such as the Media Platform in Windows Azure. This is certainly the kind of technology we can build on when generating a repository of media for our business. Instead of only storing large volumes of data in some sort of a database, we may additionally be storing and managing a resource today that is hard to imagine where it will go, or how it will impact our interactions. Like any valuable data resource, the loss of media, or inability to present it when required, will most likely become a key requirement for the future.
That’s my prognostication for today. Do you think I’m off my nut, at least about the importance of media? Do you see ways media is impacting you today, or ways you can see using it in the future? Get into the conversation by leaving your ideas below, or drop me an Email at btaylor@sswug.org.
Cheers,
Ben
$$SWYNK$$
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