Tag: Oracle

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Middle Matters

(Greg Karpain) Middleware is an evolving term and product category. When the word was introduced more than 20 years ago, middleware generally referred to any programming that served to “glue together” or mediate two separate existing systems. Since then, middleware has evolved to encompass numerous

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A Lesson in Interactive Marketing

(David Baum) Customer relationship management (CRM) has made significant inroads at commercial firms, where companies use the software to help acquire, nurture, and retain loyal customers. Just as for-profit business ventures and other organizations intent on gaining market share value customer rete