Gearing up Your Business for Data Analytics – Part VI Having cleared our minds of possible confusions with regard to single view of customer and single view of data in the previous article in this series, let us move on to the study of data quality problems. For instance, if the customer data contains an email id, the same must...

Gearing up Your Business for Data Analytics – Part V In the previous articles we were looked at data requirements and data use at arm’s length. In this article we take a more granular approach to the analysis of data. We look at the quality of data with reference to any requirement questions that may have been raised by the...