What a Modern Video Marketing Strategy Really Looks Like

I recently got a review of the State of Inbound 2016 Report, and it was eye-opening.

As you can see, videos ranked extremely high on the list.

The conclusion is crystal-clear: consumers want to see more social media posts, news articles, and videos. In light of this insight, you may want to invest resources into diversifying your content with multimedia. And it’s not enough to simply shoot a video on your iPhone and post it on your website. It’s also important to make sure that your video content is easily searchable and engaging.

A Modern Video Marketing Strategy will not only reach more potential clients but attract the right clients. Considering current viewing trends will give you a guideline for your video marketing strategy.

Considerations

While webinars ranked high in 2014 as a marketing tool, they have dropped off in 2016.

But videos are still relevant.

· Facebook users watch 8 billion videos a day – (The Verge)

· Snapchat users watch 10 billion videos per day – (Bloomberg)

· 45% watch more than an hour of Facebook or YouTube videos a week – (HS Research)

· 49% of 18-24 year olds watch at least 3 hours of video on YouTube a week – (HS Research)

However, before you rush into posting video content, consider this: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your video marketing results?

The first step is to understand the Who, What, When, Where and Why of Modern Video Marketing Strategies.

Who

It’s important to identify your target market and demographics. This will help determine where to place your videos for maximum advantage.

For instance:

· If your target customers are 18-24, YouTube is a very good medium for your marketing.

· If your customers are 65+, your marketing dollars are more effective in more traditional marketing methods.

The bottom line: Place your videos where your customers watch.

Clearly identifying and classifying your target client is the first step toward getting the most from your video marketing dollars. The State of Inbound 2016 Report contains additional demographics and geography data to help you with this step of your video marketing plan.

What should the video cover?

Your videos should be compelling and engaging, while addressing the viewer’s needs. This assures that the content will attract qualified customers.

The goal is to create videos that are helpful, valuable and compelling to both prospects and current clients. If you can blog about it, you can create a video about it. Your video content may consist of:

· Product how-to’s

· Answers to frequently asked questions

· Expert interviews

· Screen video captures

· Slide shows

· And more

Where should you place the video?

Consumers are increasingly turning to social media, messaging apps, and search engines for content via their mobile. This means that content consumption is becoming decentralized across the web. Therefore, marketers’ video strategy should extend beyond their own blogs, newsletters, and websites.

In the past two years, social content consumption has increased:

· 57% increase on Facebook – (HS Research)

· 25% increase on Twitter – (HS Research)

· 21% increase on LinkedIn – (HS Research)

Video content is rising in popularity amongst global online browsers. Podcasts are also enjoying resurgence in popularity. New channels like Instagram are in the marketer’s mix as well; and audiences are even looking for content on the blogging platform Medium.

Because of this, consider publishing through external outlets such as YouTube, Facebook, Instagram, Podcast, Snapchat and even Vine.

The State of Inbound 2016 Report can help you decide which outlets are the most valuable to your targeted marketing plan.

Why should you have a Video Marketing Strategy?

In a recent Hubspot survey, videos were the number 1 request in both North America and Latin America. The demand for video content is out there, so it’s vital that you have a plan to include video content in your digital marketing strategy.

Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. At the same time, there is unlimited data and paths to consider. A well-thought out Video Marketing Strategy helps you create a cohesive road-map toward successful sales.

Your Video Marketing Strategy may consist of the following customer interests:

· Interesting promotional 30-60 second videos

· Marketing campaign/interviews with industry experts

· TV advertising spots

· Product How-To overviews

· Video Blogs

· And more

In Conclusion

By creating video content that resonates with your target audience, building up a branded channel, and selecting the right video distribution method, you can greatly increase the return on your investment in creating online videos.

The Complete State of Inbound 2016 Report will help you identify the right who, what, where for your customized video marketing strategy. It will be available for download later this month.

For additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally. It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ