Author: Laura Lee Rose

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What Makes Email Marketing Effective?

This question came from a small business owner. What makes email marketing effective? What are the best tips for email marketing success? What is the best sales automation tool for email campaigns? Effective email marketing is done by connecting with your target market or niche group of people. Therefore, you need to clearly articulate your perfect client base. Create a...

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How to Grow Your Business with Minimal Investment

How can I grow my business with minimal investment? I have started my event management services business but I’m not sure how to convert genuine leads without much investment. It’s very easy to create a profitable business today without much investment, especially for event management services. Here are some things that you need to explore for most businesses. · Identify...

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Which Business Should I Focus on First?

This question came from a professional. What kind of business should I focus on first? I plan to create a variety of companies from Construction contracting, service, and manufacturing as well. I’m just not sure which to do first or how to. Any advice and feedback are more than helpful. If you do not have a solid business plan, that...

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10 Things You Can Do to Create Traffic to Your Website (Part 2)

This question came from a professional. Who can help me create traffic to my website? I need someone to help me with marketing my website. I have a website designer who is working for me but looking for more advise or recommendations. This is a continuation from the initial 10 Things you can do to create traffic to your website...

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10 Things you can do to create traffic to your website (Part 1)

This question came from a professional. Who can help me create traffic to my website? I need someone to help me with marketing my website. I have a website designer who is working for me but looking for more advise or recommendations. It is great that you are getting a professional website designer to work on your website. There are...

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7 Things IT Professionals Can Do to Increase Their Exposure on Social Media

What can IT professionals do to increase their exposure on social media? This is a great question. Here are 7 thing an IT professional can do to increase their exposure on social media. Craft your 30 second elevator pitch Create your individual website Create valuable shareable content Post your content on your website, and business social media pages Start participating...

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Rules for a Content Marketing Strategy

How do you develop an effective content marketing strategy? What are your rules? While there aren’t any hard and fast rules regarding an effective content marketing strategy, you will be more successful if you keep this list in mind. 1. Understand your audience (buyer persona, research) 2. Keyword research 3. Identify effective content 4. Decide on placement 5. Develop your...

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Relevant Metrics for Tracking ROI on Social Media

What are the relevant metrics for tracking ROI on social media and to determine the success of a digital marketing campaign? This is an impossible question to answer with a single solution. As a business consultant, I normally start off with a discovery session to clarify the client’s business goals. Zach Gallagher, Director of Interactive Strategy for Weiden + Kennedy,...

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How to Motivate an Employee Who Is Lacking Drive

What is the best way to motivate a team member that is competent for the work but is lacking drive? Getting on the same page Let’s better define “lacking drive”. Is he performing his duties adequately and as expected, but just doesn’t have the drive or ambition to advance? Is he performing his duties adequately, but just not showing the...

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How to Handle Team Members Letting Their Personal Issues with Each Other Get in the Way of Their Work

As a leader, how would you handle it if two members of your team are letting their personal issues with each other get in the way of their work? Essentially, the work place is a place of work. Your role and responsibilities are associated with the company’s goals and vision. Your role is not that of a counselor. Keep it...

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