SQL Server

How to Attract More Clients to Your Business

by Laura Lee Rose

How to attract more clients to your business

Career Management Series

By Laura Lee Rose

Hello, this is Laura Lee Rose – author of TimePeace: Making peace with time – and I am a business and efficiency coach that specializes in time management, project management and work-life balance strategies. I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff. I have a knack for taking big ideas and converting them into smart, sound, and actionable ideas.

At the end of the day, I transform the way you run your business into a business you love to run.

Today’s question came from a busy professional.

I’m coaching a new client on her presentation skills. How can I help her attract more clients to her business?

A new client is having a launch and is requesting assistance on giving a speech on the night of the event. What is the most important thing I could coach her on, in order to attract more customers to her business?

There are 2 different pieces to this answer: How to attract the right people and How to persuade them toward purchase. One of the most effective methods to accomplish both is through speaking engagements, and specifically your Signature Speech.

I will be giving a seminar on this very topic at the SSWUG.org October Virtual Conference. The SSWUG.ORG Fall 2016 Virtual Conference provides a unique experience to make sure you get the information you need from some of the industry’s leading experts. So, by all means please join me at that conference.

In the meantime, here is a quick outline of the 7 steps you need to have to attract more customers to your business

Step 1: Clearly and concisely define your uniqueness

· What makes you unique?

· What makes you stand out?

· What is your most valuable gift to the marketplace?

Step 2: Design Your Message

#1: What I do Statement

#2: Your Story and Message in your Talk and Your Marketing Materials

Step 3: Craft Your Packages & Pricing

· Craft Your Intro Package

· Craft Your Sweet Spot Package

· Craft Your High End Package

Step 4: Create Ideal Client Profile

Step 5: Master Speaking 1-on-1 (Art of Enrollment)

Step 6: Master Speaking 1-to-Many

Step 7: Action Steps

The Signature Talk fits into the Step 6: Master Speaking 1-to-Many. Below is a quick formula on how to create a successful Signature Talk. I will be talking about this in more detail as well, in the SSWUG.org October Virtual Conference.

I. INTRODUCTION (CONNECT)

1. Enrolling Questions (HMOY = How many of you ________________?)

2. Thank and Acknowledge

Example: “I want to thank and acknowledge you for being here. The fact that you are here means you are committed to your success/health/relationships.”

3. Preview

4. Earn the Right (ETR)

II. BODY (CONTRIBUTE)

5. 3 Main Points

a. Use Case Studies to Back Up the Points to Give You Credibility

III. TRANSITION

6. Show What They Need Next

a. “As you know, once you solve a problem and new set up problems arises?

Well now that you know XYZ, here’s what you need next.”

b. Show High Level Overview of What They Need Next

IV. IRRESISTIBLE OFFER (CONTINUE)

7. Show Them the Solution That Provides What They Need Next

8. Make your offer IRRESISTIBLE (End Results worth 10X-100X Value of the Price)

9. Offer 1 Bonus that Would Make the Investment Worthwhile Just to Have It

10. Sell the Retail Value that It Is Worth It at Retail

a. If all this did was ______, would it be worth it to you? (2-3 Times)

11. Show Event Special Pricing (Make 1st Call to Action )

12. Show Bonus #2 to Sweeten the Deal

13. Limiter Bonus –

Today Only or For the 1st __ People, You Will Get ______ (2nd Call to Action)

14. Money Back Guarantee & Answer Common Questions that Handle Objections

a. Now I’d like to share with you the 3 most common questions.

15. Thank Audience and Make Final Call to Action

For additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally. It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

Author: Laura Lee RoseHello, this is Laura Lee Rose – author of the business and time management books TimePeace: Making peace with time – The Book of Answers: 105 Career Critical Situations – and I am a business and efficiency coach that specializes in time management, project management, and work-life balance strategies. I have been in the software and testing industry for more than 20 years. I've worked with such companies as IBM, Ericsson, Staples, Fidelity Investments and Sogeti in various client advocacy and project management roles. The techniques I used in my business coaching and client advocacy work saved these companies both time and money, which resulted in on-time, quality product delivery with higher client satisfaction. Even though I excelled in the corporate environment, I felt a calling toward something more. I now uses my time management, work life balance and personal development skills as a life coach and Corporate Exit Strategist. I help people blend their goals and dreams into their everyday lives. I use creative transition strategies to help my clients realize what really matters to them. Combining inspired action with practical, tangible techniques easily lead you toward more autonomy, freedom and balance. I am a business coach and this is what I do professionally. It's easy to sign up for a complimentary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ With enough notice, it would be my honor to guest-speak at no cost to your group organization.